Driving 1.16M in Sales with a High-Performance Google Ads Strategy
Through a carefully structured Google Ads campaign, I helped this business achieve £1.16M in total conversion value with over 31.4K conversions, while keeping ad spend efficient at just £61K. By leveraging data-driven audience targeting, optimized bidding strategies, and continuous ad performance analysis, the campaign achieved an impressive ROAS of 1,903%. This result proves how a well-executed advertising strategy can transform online visibility into measurable sales growth.
Local Boutique / Small Business Campaign: Boosting Conversions While Reducing Costs on Google Ads
In just two weeks (July 19 – 31, 2023), I managed to significantly improve campaign performance by increasing conversions by 108% (25 total) while simultaneously reducing costs by $207. By restructuring ad groups, refining keyword targeting, and optimizing bidding strategies, the campaign achieved a stronger ROAS of 64.99% (+40.4%). With a reduced cost per conversion of $30.76, this shows how strategic campaign adjustments can deliver higher efficiency and profitability, even on modest budgets.
Fashion E-Commerce Growth: 18K Sales at £13.36 Cost per Conversion
With just £1.67K in ad spend, this fashion e-commerce campaign generated over 18,000 purchases, delivering a strong ROAS of 1,080%. The cost per conversion was kept exceptionally low at £13.36, proving the efficiency of data-driven targeting, optimized creatives, and a well-structured campaign strategy.